Advertising: Cum sa faci publicitate in criza

TrendSpotting, unul dintre site-urile care urmaresc ce e nou in lume, a lansat recent un raport dedicat publicitatii pe timp de criza. Lucrarea sa este construita in jurul a 5 abordari pe care advertising-ul le poate urma anul acesta. Acestea sunt:

"Identification with Individual Needs"
E.g.: Wal-Mart goes back to everyday low prices with the new slogan: “Save money. Live better ”

"Humour as a Relief"
E.g.: SuperBowl 2009 - DepartmentalBudget Meeting with Bud Light (video)

"The Need for Change"
E.g.: Dunkin' Donuts: "You Kin' Do It" (video)

"Identification with Global Needs"
E.g.: Starbucks Project Red (video)

"We Are Better Than Ever"
E.g.: Audi’s Chase: Progress is beautiful (video)

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